Paid Search Strategist
Work Location: fremont, California
Job type: Full-Time
Posted: 04-21-2016
Salary: 32 USD / Hourly
Email: job@40hrs.us
Job Description
The Paid Search Strategist drives and executes the search marketing strategy for their specific line of business. This position is responsible for program optimization to achieve target KPIs, reporting to the Senior Search Marketing Manager.
Job Responsibilities
- Manage paid search programs to maximize overall search returns and reduction of SEM expenses
- Monitor overall Paid Search performance daily
- Contribute to development of the overall global search strategy for the line of business and also align Paid Search efforts with SEO, Site Search and all other marketing disciplines into integrated global programs
- Compile and prepare regular search marketing reports and analysis for the line of business
- Responsible for launching/trafficking search campaigns and keyword expands, including tag generation for tracking purposes as needed and QA
- Provide data analysis and insight to support the Global Search Marketing Managers in developing the Quarterly Business Reviews (QBRs)
- Engage closely with all key stakeholders to drive best practices, recommendations, meetings, and reporting for all business units
- Provide product feedback direct to Product Managers on internal Adobe Marketing Cloud tools for product enhancements and the product roadmap, especially Adobe Media Optimizer and Adobe Analytics
- Provide input and feedback, for landing page design, multi-variate tests, ad copy and media plans
- Manage budgets and pacing in the search engines/Adobe Media Optimizer
- Support all launch activities related to keyword research, ad copy writing, and paid search media plans with budget recommendations and forecasts
- Effectively develop and foster strong relationships with the search engine reps and utilize their resources
- Stay current with all SEM industry trends and regularly inform the Search Team on emerging SEM technologies, opportunities and best practices
- Identify new search media opportunities for the line of business
- Assist in development and delivery of quarterly Media Plans
- Assist with Search Engine/Adobe Media Optimizer configuration, reporting and automated bid algorithms
Job Requirements
- *MUST HAVE*: 2+ years experience as Paid Search Marketing Strategist, managing enterprise-level SEM campaigns with proven results
- A degree in a business / marketing related or analytical discipline
- Deep, hands-on experience with Google Ad Words, Yahoo, and Bing)
- Proven experience in executing sophisticated and successful search media plans and strategies
- Past experience with Web Analytics, SEM and search optimization platforms (Adobe Media Optimizer and Analytics are a plus)
- Strong analytical and logic skills
- Understanding of how SEM integrates with other online and offline media campaigns
- Understanding of SEO, Paid Display, Social, and Landing Page Testing
- Results-oriented and lives by the mantra “Always Be Testing”
- Passion and pride in doing good work and a desire to make a strong impact on the overall business
- Ability to thrive in a fast-paced environment and to work independently and within a team
- Ability to learn quickly and adapt to a constantly changing search industry
- A love of data and attention to detail - highly organized and analytical
- Ability to communicate technical information clearly and effectively to non-technical audiences
- Capable of handling multiple ad hoc requests
- Excellent written and oral communication skills
- Proven history of self-direction, creativity, and ability to meet deadlines
- Advanced working knowledge of Microsoft Office applications, including expert/advanced Excel skills
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